SOUTH TAMPA JIU-JITSU PRIVACY POLICY

EFFECTIVE JULY 12, 2026  //  LAST UPDATED SEPTEMBER 30, 2026

Black Belt in Life Martial Arts, Inc, doing business as South Tampa Jiu-Jitsu & MMA (“we,” “us,” or “our”), operates the website https://southtampajiujitsu.com and provides Brazilian Jiu-Jitsu, Muay Thai, and MMA instruction for all ages at 4916 South Lois Avenue, Tampa, FL 33611. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, submit a form, communicate with us via phone, email, or text message, or interact with our advertisements.

By using our website or providing your information to us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or submit personal information.

1. Information We Collect

a. Information You Provide Directly

When you fill out a contact form, sign up for a free trial class, or communicate with us, we may collect:

• Name (student name and/or parent/guardian name)
• Email address
• Phone number
• Program interest (Adults, Teens, Kids)
• Additional information you voluntarily provide in message fields

b. Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• Device information (browser type, operating system, screen resolution)
• Usage data (pages visited, time on site, referring URL)
• IP address and approximate geographic location
• Cookies and similar tracking technologies (see Section 5 below)

c. Information You Provide Through Advertising Platforms

If you interact with our advertisements on platforms such as Meta (Facebook/Instagram) or Google and submit a lead form, the information you enter on that form (such as your name and email address) may be transmitted to us for the purpose of responding to your inquiry.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and schedule free trial classes
• To communicate with you about our programs and services via email, phone, or text message
• To send you appointment reminders and class-related notifications
• To send promotional messages and offers (with your consent)
• To improve our website, services, and advertising effectiveness
• To measure website traffic and the performance of our advertising, including through the Meta Pixel and Meta Conversions API (see Section 6)
• To comply with legal obligations

Your personal information is used by South Tampa Jiu-Jitsu & MMA for the purposes stated above and is shared only as described in this Privacy Policy. Information collected through lead forms is used only for the specific purpose stated at the time of collection and to measure the advertising that led you to us.

3. SMS / Text Message Communications

By providing your phone number and opting in to receive text messages from South Tampa Jiu-Jitsu & MMA, you consent to receive SMS/MMS messages including but not limited to:

• Appointment confirmations and reminders
• Class schedule updates and notifications
• Promotional offers and special events
• Follow-up communications related to your inquiry

Message Frequency

Message frequency varies based on your interactions with us. You may receive recurring messages. Typically, you can expect to receive no more than 10 messages per month.

Message and Data Rates

Message and data rates may apply depending on your mobile carrier and plan. South Tampa Jiu-Jitsu & MMA is not responsible for any charges incurred from your carrier.

Opt-Out / Stop Messages

You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. You may also opt out by contacting us directly at (813) 330-0591 or info@southtampajiujitsu.com. We will process your opt-out request within 10 business days. Upon opting out, you may receive one final confirmation message. Opting out of text messages will not affect your ability to receive services from South Tampa Jiu-Jitsu & MMA.

Help

For help with text messages, reply HELP to any message or contact us at (813) 330-0591 or info@southtampajiujitsu.com.

Consent

By opting in to SMS communications, you confirm that you are the owner or authorized user of the mobile phone number provided. Your consent to receive text messages is not a condition of purchasing any goods or services from us. You may revoke your consent at any time using any reasonable method, including replying STOP, calling, emailing, or submitting a written request.

SMS Data Privacy

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Carrier Liability

Carriers are not liable for delayed or undelivered messages. Delivery of text messages is subject to effective transmission by your mobile carrier and is not guaranteed by South Tampa Jiu-Jitsu & MMA. Carriers and their affiliates shall not be liable for any delays, failures, or errors in the delivery of any SMS or MMS messages connected with this program.

4. Telephone Consumer Protection Act (TCPA) Compliance

South Tampa Jiu-Jitsu & MMA complies with the Telephone Consumer Protection Act (TCPA) and all applicable FCC regulations governing telephone and text message communications. We obtain prior express written consent before sending any marketing or promotional text messages. Transactional messages (appointment reminders, class confirmations) are sent based on your inquiry and the existing business relationship.

In accordance with the FCC’s consent rule effective January 27, 2026, we obtain individual, one-to-one consent for marketing communications. Your consent to receive messages from South Tampa Jiu-Jitsu & MMA is specific to our business only.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to understand how our website is used, such as the pages visitors view and how they arrived. We also use the Meta Pixel, a tool from Meta Platforms, Inc. (Facebook and Instagram), which uses cookies to record visits to our pages and whether a visitor submitted a free-trial request, so we can measure and improve our advertising. When you submit a form, the Meta cookie identifiers in your browser are included with your request so the visit can be matched to the ad that brought you to us. Section 6 explains what is shared with Meta and how to opt out.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close your browser. Please note that disabling cookies may affect the functionality of our website. If your browser sends a Global Privacy Control signal, our website does not load the Meta Pixel.

6. Service Providers and Advertising Partners

We use trusted service providers to help operate our business, including customer relationship management (CRM) platforms, email delivery services, website hosting, and analytics tools. These providers process data only as directed by us and are contractually required to protect your information. They do not use your information for their own purposes.

Advertising Partners (Meta)

We advertise on Facebook and Instagram and use the Meta Pixel and the Meta Conversions API to measure which ads lead to free-trial requests and to show our ads to people likely to be interested in our programs. When you visit our website or submit a free-trial request, the following may be shared with Meta Platforms, Inc.:

• The pages you view and the fact that you submitted a request, along with the general program you chose (for example, “Adult jiu-jitsu” or “Kids jiu-jitsu”)
• Technical information such as your IP address, browser type, and Meta cookie identifiers
• A hashed (one-way encrypted) copy of your email address and, for adult programs only, your name

We do not share phone numbers, SMS opt-in data, text messaging consent, message contents, or a child’s name, age, or health information with Meta. Meta uses this information to match website activity to Meta accounts, measure and deliver ads, and improve its advertising services, as described in Meta’s Privacy Policy.

You can opt out of this sharing at any time: enable Global Privacy Control in your browser (we will not load the Meta Pixel or send your information to Meta), block cookies, adjust your Meta ad preferences, or contact us using the details in Section 13.

No Sale of Personal Information

Your personal information is never sold for money. We do not provide your information to other companies for their own marketing or promotional purposes. The limited sharing with Meta described above is used to measure and deliver our own advertising; some state privacy laws may treat it as “sharing” for targeted advertising, and you may opt out as described above. No mobile information, including phone numbers, SMS opt-in data, or text messaging consent, is ever made available to other organizations for marketing or promotional purposes.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Specifically:

• Lead inquiry data: Retained for up to 3 years from your last interaction, or until you request deletion.
• Active member data: Retained for the duration of your membership plus 3 years.
• SMS consent records: Retained for 10 years from the date of consent, as required by TCPA regulations and applicable state law.
• Website analytics data: Retained in accordance with the respective platform’s data retention policies.

8. Your Privacy Rights

a. California Residents (CCPA / CPRA)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, and the business purpose for collecting it.
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out: Your personal information is never sold. You have the right to opt out of any data collection at any time by contacting us, including the sharing with Meta for advertising described in Section 6, which we also stop automatically when your browser sends a Global Privacy Control signal.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at info@southtampajiujitsu.com or (813) 330-0591. We will respond to verified requests within 45 days.

We honor Global Privacy Control (GPC) signals and other universal opt-out preference signals transmitted by your browser as valid opt-out requests.

b. All Users

Regardless of your location, you may:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications at any time
• Opt out of text messages by replying STOP or contacting us

9. Children’s Privacy

Our website is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13 online. Our youth programs (Tiny Ninjas, Kids, and Teens) require a parent or guardian to submit enrollment information on behalf of their child. For youth program requests, we share only the general program category and the hashed email address of the person who submitted the form with Meta, never a child’s name, age, or health information. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can delete it.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. External Links

Our website may contain links to external websites or services (such as social media platforms, map services, or payment processors). We are not responsible for the privacy practices of these external websites. We encourage you to review their privacy policies before providing them with your personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Black Belt in Life Martial Arts, Inc (DBA South Tampa Jiu-Jitsu & MMA)
4916 South Lois Avenue
Tampa, FL 33611
Phone: (813) 330-0591
Email: info@southtampajiujitsu.com